Consumer preferences in eyewear are evolving rapidly, creating challenges for designers. Without data, it’s hard to know what will resonate. AI powered tools now help brands reduce waste and meet demand confidently. VARAi’s Marketing Studio offers CAD to 3D solutions, predictive analytics, and virtual try-ons. https://varai.com/blog/why-eyewear-brands-should-invest-in-data-backed-design-decisions/