Introduction As generative AI continues to evolve, such as GPT-4, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability. According to a 2023 report by the MIT Technology Review, 78% https://caidenakpva.dsiblogger.com/66088516/navigating-ai-ethics-in-the-era-of-generative-ai